Wildwood Birth
Creative Direction
Brand Identity
Visual Design
The Opportuity
Wildwood Birth offers online education for all folks that experience childbirth. Normalizing the many paths to birth and creating an inclusive, empowering environment in which to learn are key aspects of their brand story.
The folks at Wildwood needed a scaleable identity that could carry their new digital business forward. I created a warm, inviting, and approachable logo system to be used across all channels and mediums for launch. I focused on the overarching concept and designing the main brand elements for the team.
Role
Creative Director, Visual Designer
Industry
Healthtech
Demo request page: Before/After
I led the redesign of Hinge Health’s demo request page, focused on enhancing usability and engagement. To create a more accessible and impactful user experience, I increased visual contrast, explored a new brand expression, and optimized readability with concise, benefit-driven copy that clearly communicated Hinge Health’s value. I also incorporated a video section to visually explain the program, offering a dynamic, informative preview of the user journey. These improvements simplified navigation, boosted understanding of our benefits, and ultimately provided a more compelling entry point for prospective clients.
