Challenges

  1. Brand Legitimacy: The online reviews had people wondering if Wisp was a real company.

  2. User-Centric Design: Designing an accessible and relatable brand that caters to folks struggling with finding the sexual medical care they deserve.

  3. Scalability: Ensuring the website and brand can handle a growing user base and future updates without compromising performance.

Process

I was brought on as the founding designer to brand Wisp internally. My process began with research—speaking to patients, reading reviews, and analyzing competitors to understand where we could set ourselves apart. I then built a small creative team, including both internal designers and external partners, to bring the vision to life.


Key actions during the process included:

  • Establishing Wisp’s brand story, positioning, and vision.

  • Crafting mission and vision statements, as well as copy for taglines and campaigns.

  • Conducting extensive competitor and customer research to shape the brand direction.

Solution

I led key initiatives to address Wisp’s challenges:

  • Brand Identity: Developed new logo, color palette, and visual direction.

  • Design System: Built a mobile-first system, improving the site experience.

  • Conversions: Revamped product page, increasing conversions.

  • Artist Program: Launched a partnership with underrepresented illustrators.

  • Email Campaigns: Directed 13 new flows, boosting engagement.

  • Product Launches: Led creative for six launches, enhancing packaging and messaging.

  • Photography: Directed shoots, producing proprietary cross-channel images.

FAQ

Challenges

Process

Solution

Results

Challenges

Process

Solution

Results

Wildwood Birth

Creative Direction

Brand Identity

Visual Design

The Opportuity

Wildwood Birth offers online education for all folks that experience childbirth. Normalizing the many paths to birth and creating an inclusive, empowering environment in which to learn are key aspects of their brand story.  

The folks at Wildwood needed a scaleable identity that could carry their new digital business forward. I created a warm, inviting, and approachable logo system to be used across all channels and mediums for launch. I focused on the overarching concept and designing the main brand elements for the team.

Role

Creative Director, Visual Designer

Industry

Healthtech

People covered

Clients

Health plan and PBM partners

Companies

18M

nationwide

People covered

Clients

Health plan and PBM partners

Companies

18M

nationwide

Demo request page: Before/After

I led the redesign of Hinge Health’s demo request page, focused on enhancing usability and engagement. To create a more accessible and impactful user experience, I increased visual contrast, explored a new brand expression, and optimized readability with concise, benefit-driven copy that clearly communicated Hinge Health’s value. I also incorporated a video section to visually explain the program, offering a dynamic, informative preview of the user journey. These improvements simplified navigation, boosted understanding of our benefits, and ultimately provided a more compelling entry point for prospective clients.

Before

After

Website

Before and after product page including new photography assets (featuring the rebranded labels), simplified grid system, overhauled messaging, styling, upgraded functionality, and a re-envisioned checkout experience.

More Projects

More Projects

More Projects

More Projects

I'm excited to meet you

In the meantime, follow me and check out some amazing musicians I think you'll love

Created by

shallin mayher [shal-lyn]

shallin mayher [shal-lyn]

I'm excited to meet you

In the meantime, follow me and check out some amazing musicians I think you'll love

Created by

shallin mayher [shal-lyn]

I'm excited to meet you

In the meantime, follow me and check out some amazing musicians I think you'll love

Created by

shallin mayher [shal-lyn]

shallin mayher [shal-lyn]

I'm excited to meet you

In the meantime, follow me and/or enjoy some fantastic musicians I think the world should know.

Created by

shallin mayher [shal-lyn]

shallin mayher [shal-lyn]

I'm excited to meet you

In the meantime, follow me and/or enjoy some fantastic musicians I think the world should know.

Created by

shallin mayher [shal-lyn]

shallin mayher [shal-lyn]