I was brought on as the founding designer to brand Wisp internally. My process began with research—speaking to patients, reading reviews, and analyzing competitors to understand where we could set ourselves apart. I then built a small creative team, including both internal designers and external partners, to bring the vision to life.

Key actions during the process included:

• Establishing Wisp’s brand story, positioning, and vision.

• Crafting mission and vision statements, as well as copy for taglines and campaigns.

• Conducting extensive competitor and customer research to shape the brand direction.