Be brave.
Don’t be afraid to speak up and express yourself. Embrace the power of your voice.
Portfolio / 2026Portland, Oregon
I shape that move peopleand business forward.
and 
leading identities, digital experiences, and scalable systems for healthcare brands + companies that care.
/ Selected work
(03)
Building brands
with somewhere to go.
/ Approach
Clear thinking.Human feeling.
I’m a brand design leader and art director who helps organizations turn complexity into clear, useful brand systems.
My best work aligns teams, sharpens decisions, and creates flexible systems that build confidence, consistency, and momentum across channels.
/ Working principles
What I return to when the work gets complicated.
Start with why.
Understand the why behind each task, project, or meeting. It opens the right doors and gives the work direction.
Lead with curiosity.
Don’t make assumptions. Ask questions, celebrate what you uncover, and listen more than you speak.
Always be learning.
If you’re not learning, you’re not growing. Revisit past work, critique it, correct it, and appreciate that you’re getting better.
Go outside.
Inspiration can come from anywhere and anyone when you signal that you’re open to receiving it.
/ Experience
In good
company.
Hinge Health
Lead Visual Designer, Web
Scaled the rebrand across web systems, growth pages, and digital experiences.
Wisp
Founding Designer → Design Director
Partnered with the founders to shape the brand from zero across identity, web, lifecycle, and campaigns.
AskNicely
Creative Director
Unified their visual communications and facilitated the launch of their mobile app.
Independent
Independent Designer / Strategist
Partnered with founders and agencies to shape brands, campaigns, and digital experiences.
Powerhouse Brands
Visual Designer
Directed photoshoots and designed gift cards for clients like Nike and Subway.
/ Kudos
(11 voices)
What collaborators
remember.
I had the pleasure of working closely with Shallin at Cadence, where she led our rebrand and website redesign during a period of rapid growth.
What I appreciate most about Shallin is the way she thinks. She listens closely, gets to the heart of the problem, and is never one to just check the box. I once asked for a simple video graphic, and she turned it into a whole video branding system that made everyone’s work easier and impressed the client. That is very Shallin. She is always looking for the bigger opportunity and a better way to do things, and her thinking consistently makes the work around her stronger.
On top of all of this, Shallin is an absolute joy to work with. She has a keen ability to make people feel seen and heard, and brings so much positivity and genuine care for her teammates and collaborators.
I would recommend Shallin to any employer with enthusiasm. She is the type of coworker I would follow anywhere.
/ Currently expanding my practice
Learning
by building.
I’m turning new skills into real product work. Two early-stage apps let me practice product strategy, interaction design, systems thinking, and implementation in one continuous loop.
/01In development
Shared systems product
A collaborative planning app that makes shared responsibilities visible, balances work, and eases everyday mental load.
/02In development
Local discovery product
A map-based discovery app combining seasonal signals and community knowledge to surface timely, useful local resources.
/ What’s informing the work
Agentic Coding for Designers
Maven · In progress
AI Creative Strategist Blueprint II
Real Simple Labs · In progress
/ Off the clock
Curiosity,
in many forms.
I’m deeply social and equally serious about solo recharge time. The things I return to outside work are tactile, active, observant, and usually teach me something.
/ The connective tissue
Whether I’m planning a garden, restoring a room, or looking through a lens, I’m usually doing the same thing: learning the system, noticing what matters, and making it more considered.
Form + function.
Curiosity + care.