Since its launch in 2018, wisp’s mission has always been to make sexual healthcare inclusive, cost-effective, and accessible—for everyone. Wisp connects patients with real-time providers to help safely navigate their symptoms and get back on track. I was brought on as the founding designer to brand wisp and help streamline and solidify their brand strategy, visual identity, and product experience. In the process, I built a small creative team of internal designers and external partners to help us get there.