wisp
Art Direction
Creative Direction
Brand Identity
Visual Strategy
Web Design
The Opportuity
Since its launch in 2018, Wisp aimed to make sexual healthcare inclusive, cost-effective, and accessible for everyone. However, the brand struggled with legitimacy in a rapidly growing market. Wisp needed a cohesive brand strategy, a clear visual identity, and an improved product experience to connect better with patients and stand out from competitors.
Role:
Founding Designer > Design Director
Industry:
Healthtech
